Mudathir is a dynamic marketing professional with a rich background in business development and advertising. Growing up in a family of entrepreneurs, he honed his skills early on, leading his family’s business marketing efforts to success.

At AWS, he innovated onboarding resources and secured systems, saving millions in costs and countless hours in manpower.

He later joined a top marketing agency, managing ad spends exceeding R24 million and achieving remarkable milestones such as generating R1.8 million from a R400,000 ad spend and R21 million from R600,000.

Now, as the Advertising Lead at Tenaxio Media, Mudathir drives exceptional results through data-driven strategies and a relentless pursuit of excellence, embodying the tenacious spirit of the company.